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Generate appointment after appointment with Black Book Data’s turn-key Automotive Trigger Lead Program.
The service we provide after you receive the trigger lead is what sets Black Book Marketing apart from everyone else. Our goal is to simply identify and motivate financially qualified applicants to test drive your inventory and purchase a car.
We use auto finance triggers as a basis for an incentivized and customized direct mail and email marketing blitz that drives traffic to your dealership.
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Auto Credit Trigger Leads are an “event trigger” that the national reporting agency provides to us.
They alert that a consumer has applied for automotive credit via the following ways:
- Online finance application
- Credit Union
- Bank
- Dealership
You will know that these consumers are serious prospects and you know within 24 hours of the application.
Black Book Data’s edge over other trigger programs:
- Each customer will
 have a personal web page containing your dealership information, which they can fill out online and submit directly to you.
- The ability to know what car your customer is currently driving. This info will be included in the custom mailer we send out daily.
- Your dealership will be branded exclusively on all mail pieces and emails.
- We provide you with a current email address in order to notify your customer about promotions being offered at your dealership regarding service and parts.
- 24 hour, live agents - Black Book uses the same phone system for screening applicants as Fed-Ex and Dominos.
- All phone numbers are on the Scrubbed DNC list.
The great part about trigger leads is that you are not wasting marketing dollars on uninterested prospects – every dollar you spend on marketing is going to a person that has filled out an initial finance application.
Call Black Book Data today at 888-818-3282 and find out why our automotive trigger lead program is more comprehensive, less expensive and drives more results than the competition.
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