Blog
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5 Easy Steps to Improve your Direct Mail Leads
Most companies want take advantage of direct mail – the benefits are undeniable – but first you have to know what you’re doing. If you’re considering a Direct Mail campaign, here are the top five things you should know before you make that important investment: 1) Buy the Right List Sounds simple, but avoid the temptation of buying “data in a box”. Do your research, work with ...
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When the Market Gets Tough, the Tough Get Marketing
For many businesses today, marketing has become less of a luxury and more of a necessity. Whether your objective is to quickly turn around slumping sales or to seize more long-term market share - or both - now is the time to take a close, hard look at your marketing efforts. Here are five tips to give your business the advantage it needs to weather the economic storm, and come out ahead in the long ...
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Car Loan Leads
Searching for reliable car loan leads? The first thing to do is identify your ideal target. Looking for 1sttime buyers? Trade-in buyers? Lease renewals? How about people you know are already applying for auto financing? Let’s take a closer look at each type of customer and how to find to them: 1st Time Buyers Identifying a 1st time car loan lead takes part common sense and part inside knowledge. The obvious select is to target ...
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Case Study: Mortgage Direct Mail
In this series, we take a look at what goes into creating, launching, and testing a successful mortgage direct mail campaign. While this particular study features a loan modification offer, many of the best practices listed below can be applied to multiple categories in and beyond the mortgage industry. Background An established mortgage company was looking to expand its services to include loan modifications, and needed a marketing partner to help launch their new program. ...
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Foreclosure List
Looking for a pre-foreclosure list? Before you spend a dime of your marketing budget, be sure to know the answers to these five key questions: What is a pre-foreclosure lead? It depends on who you ask, but it really comes down to one simple variable: whether or not the homeowner is currently late on their mortgage. A lender reported mortgage late on their credit report is the only way to know for sure – and it’s the ...
Tips & Strategies
Case Study: Mortgage Direct Mail II
Posted on May 03, 2012
Email marketing. Don’t Shoot the messenger. #2 in a series.
Posted on May 01, 2012
Posted on April 26, 2012
Posted on April 26, 2012
Posted on April 26, 2012
Targeting The Right Direct Mail List
Posted on April 26, 2012
Posted on April 26, 2012
Posted on April 26, 2012
Posted on April 26, 2012
Posted on April 26, 2012
