What an excellent experience to go to the DMA in Chicago. I had a great time and what really made the experience memorable was how many list and data companies were there to show off their mailing lists and marketing methods.
There seemed to be a focus on Fortune 500 type clients of course and the big missing gap again was for SMB’s as in most trade shows. Luckily I did what I normally do and network to meet new and interesting people.
One thing that reafirmed my love for traveling to conferences was that I can meet people that will introduce me to other people that know different industries and of course in marketing you have to rely on experts when you are putting a big campaign together.
Anyone else have some great experiences at the DMA?
