Written by Anita Knight
< Back to more of Anita's articles.
Direct Mail is an excellent marketing channel to promote your car dealership and service, whether you are promoting a new car model or have a service special. With the right data we can work with you to increase your ROI.
Some of our auto data filters include type of vehicle: trucks, SUVs, RVs, domestic, foreign, and exotic. For example if you are a Ford dealer, this filter can help you target current Ford owners - whether you are marketing Ford compacts, trucks, SUVs, mini vans or sports cars. Depending on the offer, we can target by household income, marital status, presence of children, and age. An estimated credit score can be included to ensure that they will qualify for the loan.
One of the best ways to motivate people to buy a new car is to contact them when they are almost done paying off their existing car. Through a powerful model we can identify people that are either paid off, most likely looking for a car, or most likely looking for a vehicle.
A second source of auto data compiles information at Point of Sale and Point of Service at the auto dealership level. They also include service records, insurance and warranty companies, and car clubs of America (AAA, BMW of America, etc.). All of the data is 100% compliant with the DPPA and Shelby Amendments.
|
|
Credit bureau data is also an excellent source of auto data. Daily triggers allow you to reach a consumer that is definitely in the market for a new car. We can identify lease expiration date, auto loan pay off amount, and age of most recent auto loan.
These are 3 ways to reach your prime customer and increase auto sales and revenue in your service department.
Please contact Anita Knight at Black Book data for additional auto marketing data sources.888-818-3282, ext. 108.
|
