Black Book Data offers several variations to our turn-key direct mail & telemarketing program designed to target specific automotive related consumers.  The process for setting up a direct response marketing program is simple – the first step is selecting the database.

Once selected, there are options depending on which type of mail piece you would like to use. We can choose a mail piece that you have already used in the past, you can select our ‘Live Check’ mailer, or we can design a custom mail piece based on your specific needs.  We can market an outdoor sales event, new model offering, clearance sale, any number of options can be achieved – we are here to make it happen.

Each mail piece will be coded with a personal website (PURL) and 24/7 toll free number.  Every recipient will also have a pin code which will correspond to the web application and phone application that we take in order to pre-qualify your buyer.

Example of Auto Dealership with Personalized Websites (PURL) for all Recipients

Below is an example of a website designed for a dealer client, where we take the customer’s application online once we verify the customer’s information from the mail piece. This ‘personalizes’ the web experience; the same is set up over the phone for pre-qualification over the phone. Our direct mail piece, the “Live Check,” will drive customers to a personalized website application form.

Your offer may be for something different than a new or used car, we can customize it any way you require.

Once the application is completed, this lead is now funneled into your lead tracking software that comes with your marketing campaign.  The lead tracking system not only can track your lead flow but allows our team to help you with appointment setting and follow up.  Our #1 goal is to get qualified buyers into your showroom, storefront, or website!

Lead Tracking System

As the dealership you will have separate login information to track each lead that is captured. You will have several options to track leads, see how many appointments are being set, and when the mail pieces are being sent.  There is also a manifest of all leads provided for each campaign so that you can clearly see closing % and response rates.

Appointment Setting

Once an application is completed, our professional appointment setters will contact the lead to schedule a visit to your dealership.  This is an optional service and can be customized for any automotive niche.

Response Rates

Response rates vary by marketing dataset.  For example, automotive trigger leads garner a 2-7% rate, 4% on average.  For other files like expiring lease/loan or year/make/model data, a 1-2% is considered good with over 3% being very strong.   

Response rates will vary throughout the year and through market conditions, the best way to find out response rates is to test small and develop a pattern.  We are never in a rush to sell a big advertising package – we have built our business by testing, analyzing, and optimizing for what succeeds & learning from what doesn’t!

Bridge On-line & Off-line Marketing with Black Book Data

Our ability to bridge on and offline will allow you the flexibility to market the right car or vehicle part to a customer based on their specific demographics.  For example, if you have a Corvette parts store and you want to send a catalog to Corvette owners, you can use our make/model/year data to match Corvette years with parts that the recipient will be able to use. 

This scale of targeting is unprecedented, and this is just the tip of the iceberg for a car dealership. You can also pitch specific interest rates and incentives based on credit scores and payoff amounts (lease and loan expiration data for example).

Contact us today for a detailed analysis of your automotive lead needs, we are straight shooters and will work hard to impress your team.