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When is it Appropriate to use Compiled Data for your Marketing.
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Written by Anita Knight
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The truth is your buying habits and data are captured everywhere. When you buy from a catalog, swipe your grocery store card, buy online, fill out a form on a website or donate to your favorite charity, your buying habits are captured and included in a database. A good compiler includes many different types of data in their aggregate database to verify each record is accurate, and can help narrow in on your best prospect. Some compilers have already created specific files, such as Pet Donors, Veterans, or Home Office Buyers. Based on your particular needs we can create a database specifically to your product or service, which will verify each record at least 3 times for accuracy. If the data can’t be verified by at least 3 sources the record is not included, which explains why the quantities sometime are smaller than you would expect. A good compiled database will not sell you records unless there is close to 100% accuracy that the information is correct.
Some sources include catalog buying activity, shopping data, magazine subscriptions, demographic, public record data, census, credit data, mail order buyer, and self reported data.
The benefits of compiled data are that it is not a flat file. Instead, it is layered with multiple sources of data. We can build a file for you based on age, income, presence of children, ethnicity, and more. I am firm believer in casting a smaller, targeted net when marketing to a niche population. If the incoming data is not accurate then you will be mailing to the wrong audience. It is my job to find the best compiled database for your needs. I know the right questions to ask to confirm a database is accurate, and ensure your marketing dollars are spent wisely.
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Compiled lists are recommended for these types of offers:
- Insurance
- Travel/cruises/casino gamblers
- Marketing green products
- Auto offers
- Religious
- Political mailings
- Fundraising
- Ethnic marketing
- New movers and new homeowners
- Financial
- Marketing to children, tweens, young adults getting ready to go to college, empty nesters
You can reach by the broadest coverage to the most targeted using compiled lists. Know that most compiled databases charge for additional filters, so you may be paying more for each record, but you will be targeting the right person.
There are many compiled databases available to marketers. I am available to help you find the right file for your needs.
Give us a call today or fill out the inquiry form and we will contact you during normal business hours.
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