Unparalleled Selection

As a vendor neutral consumer mailing list broker, we are able to bring you the truth on response rates, delivery expectations, shortcomings, and preferred criteria for your direct marketing campaign.  Most companies that offer mailing and telemarketing lists are stuck to a particular set of vendors that offer only a narrow field of the available data that is available in the market.  We can choose from over a dozen basic and specialized consumer mailing lists.

Evaluate your Options

Whether you are looking at Acxiom, Experian, Tranzact, or Infousa for your consumer mailing lists, stop by Black Book Data first and let us represent you!  We know which elements on each major consumer file perform best for your marketing campaign.  With over 50 years combined experience in virtually every B2B and B2C industry, we deliver results where others only offer a database.

Your consumer mailing list may contain criteria such as age, date of birth, income, marital status, # of children, wealth, homeowner status, mail order propensity, lifestyle, credit card usage, and many more but regardless of what criteria is in your list, are you paying the best possible price?  What variables are absolutely required in your consumer mailing list verses which variables can be ‘modeled’ or estimated? 

Trust your Instinct

Typically, the more targeted your consumer mailing list, the more expensive the file should be.  Never trust a list broker or data compiler that is promising a lot of criteria for a very low price.  This is a sure fire way to get ripped off.  Most criteria is priced based on how exclusive the information is.  For example, if you are targeting age and income or marital status, these are basic criteria that should not increase the cost of a file.  On the other hand, if you are targeting exact credit scores or people that just got turned down for an auto loan, these would be more expensive. 

Test for Success

Always test and never just buy on price alone – as brokers, we offer everything from high end exclusive leads to the lower priced consumer mailing lists but we always disclose the source and how each select or variable is priced.  We want you to trust that we have your best interests in mind when searching for a consumer mailing list – give us a call today and find out what 1200+ other companies have learned already about Black Book Data.