Debt-Settlement-Leads

1. Lack enough debt to make the program worthwhile
2. Credit Score concerns from the debtor
3. Job proof & Stability
4. Lack of trust or misunderstanding debt settlement industry

If you are like most debt settlement companies, the third part and fourth part is always a tough hurdle and it mainly comes from the fact that many times people in debt are easy targets. Our process is different. For debt settlement leads to work, making sure they are qualified is job #1. The offer you make is simple enough – reduce your debt through a settlement offer. The client needs to have enough debt for all of this to make sense. Pulling people with too low a score or too high a score is also a problem.

With high score consumers, the problem lies in that debt settlement hurts your credit score. A high score person that needs debt reduction should probably consider other options like credit counseling because the credit score should be protected. Conversely a low score person is also not ideal because they may have trouble paying back or committing to anything at all let alone a debt settlement program. Ideally, mid-credit 500-650 type credit scores with some delinquencies and a lot of debt are ideal debt settlement leads.

Qualifying debt settlement leads and creating quality responses is difficult without the right marketing lead list or database to verify this information. Be careful when purchasing modeled databases or lead lists that purport to have self-reported information. Typically there is an error factor of up to 50% and this can be as effective as marketing to simply homeowners or another demographic of people with debt.

Don’t get sold on an inferior product or service. Call Black Book Data and find out how you can create low cost debt settlement leads for your firm today! debt settlement leads.