Direct Mail Leads | Direct Mailing Lists

Direct mail leads

Build better direct mail leads with ideas that inspire and target audiences ready to inquire. Your marketing efforts are constantly hamstringed by everything from budget to performance so why settle for a vendor that isn’t prepared to make your direct mail leads the best.

First, consider your lead list and data sources. Most marketing databases are not targeted enough for their particular offer. Either the list source itself is not the most ideal or the selects within the list source could be narrowed further. Most companies simply don’t dig enough for that target audience. Finding an audience can be even more difficult when considering the entire universe of potential customers and then trying to create marketing profiles for each ‘group’ of customers with different messages to foster an even higher quality of direct mail leads.

Use a combination of common sense and alternate keywords to search for potential customers. For example, if you are selling vacations generated from direct mail leads, consider lead lists and keywords like trip, getaway, voyage, excursion, expedition, etc… in order to get all of the necessary lists like a trip advisor subscriber or other magazine subscriber base that obviously vacations a lot. Direct mail leads that work typically come from pre-qualified lists and the offer is very compelling.

Compelling offers can draw response but does it mean they are all qualified. Many companies try to ‘scare’ consumers with a message that is meant to 'shock' or confuse. This generates a response and the salesperson has to undo the response and then close in on a deal. This method may generate up to 5%+ response but the quality is low and the leads will jam your salespeople. Using some shock tactics and some qualifying questions is a good balance to get high response and quality calls

Anytime a consumer calls from a direct marketing campaign worried about their personal information, you have gone too far in the advertisement. Direct mail leads must walk the fine line of being understood as an advertisement but taken seriously so they can be effective. Don’t let your marketing piece get put into the junk pile because it’s too fancy or it’s too serious and offensive. Strike a balance in between and communicate trust and responsibility with your offer and message