Mortgage Leads

Mortgage leads and mortgage lists are two of the most commonly sold ‘lead’ products in the industry. In the years leading up to the 2008 crash, mortgage leads were the highest valued web-based lead that money could buy. Hundreds of companies were in the mortgage leads generation business and are no longer in business themselves.

Mortgage lists have also been heavily used and still are to this day. As one of the few protected FCRA data source users, mortgage companies can use detailed credit report data to target credit score and loan information on borrowers that pre-qualify for their mortgage products.

Given that most mortgage leads come from only one of a few of the big players left, many mortgage brokers and companies have felt compelled to move to their own lead generation efforts. From building a website that is optimized for local traffic to purchasing local FHA qualified borrowers by loan amount and credit score, mortgage lists are effective because the information is there and the borrowers can be pre-screened to ensure they would be able to complete a loan if called.

The quality of mortgage lists can vary from very inaccurate (virtually white pages) type of data, all the way to highly detailed credit and public county information regarding debt, mortgage, trade-lines and late status. Credit reporting agencies and county courthouses are the most common sources for mortgage lists and lenders will also report data to third party data aggregators that Black Book Data works with directly. Our database options include over 13 web based sources and over 35 trusted partners. We have an additional 4,000 data source firms available through our referral network so no matter what you need for your mortgage lists, we have you covered.