For mortgage companies looking to capitalize on homeowners looking for a better loan program or rate, mortgage trigger leads are a great and cost effective option.  Contact homeowners (via direct mail, land line, or cell phone) that have had their credit run for a refinance or purchase.  Mortgage criteria can be customized by credit score, loan balance, revolving debt, and more. 

The best way to market with mortgage trigger leads is via direct mail and telemarketing.  Some companies will send 2 or 3 letters to a daily trigger lead and then follow up on the 3^rd or 4^th day via land line or cell phone.  Dropping a series of nice mail packages like a snap-pack, postcard, letter, or overnight package is also very effective in garnering a high response rate.

Selecting the right mortgage trigger leads means picking the right set of credit scores, seasoning, ltv, and loan balances that will allow you to compete for the business. 

It’s not about who has the lowest rate but who can actually get the deal done and what the consumer suspects can be done with their situation.  Many consumers have evolved their thinking in this market so they are going to be competitive and welcome competing points of view to help them make decisions. 

Effective trigger marketing is essential if you want to get the most out of your mortgage trigger leads.  What this means is that you have to follow up diligently and come across as a second opinion. The borrower is smart enough to make up their own mind and you need to see them through that you have the best options.  If you find that you can take deals away from competitors because of how you handle the conversations and relationship building, then mortgage trigger leads are the perfect product for you.    

For more information on mortgage list attributes, click here.