Marketing to consumers with medical ailments or conditions must be done with caution. HIPAA laws and marketing to seniors requires careful planning and adherence to important rules and conduct in the content of your advertising. A good rule of thumb is to treat pharmaceutical leads like credit bureau or other sensitive information. Make sure you are in compliance with the rules of the road and make sure your mail piece or phone script covers all of the issues that the FCC looks at so that you can operate your business without issue. That being said, the best pharmaceutical leads are those that are based on actual medical records verses those that have surveyed or based on ‘demographic modeling’.
The nature of pharmaceutical leads makes them difficult to obtain due to the nature of the leads, however there are derivative files that exist in the case of many ailments that are considered a family of ailments – such as asthma, heart issues, stroke, diabetes, etc… Specific medication users may be more difficult to find but they exist. Finding a company that has opted their clients into 3rd marketing offers is ideal. These customers have consented to have their information sent to third parties for the purpose of marketing.
Be wary of list and lead vendors that offer a file of say diabetic patients but do not have any way to quantify the source or require a 5000 record minimum list order. These are two red flags to watch out for. By common sense, a good list will have the ability to do small micro-testing before ramping up. A good list broker will always want their clients to test small as well to make sure the investment is going to be worthwhile. There is no shame in testing and it’s always a great environment. Finding out what works and what doesn’t is the key with pharmaceutical leads. Diversifying your source of lists as well as the quantity of your datasets will ultimately constrain how much direct mail advertising you can do. Ideally, with the right list, your marketing will get a high response rate and quality phone calls.
The best place to obtain an ailment list is through a genuine list broker. Black Book Data specializes in finding the hardest to find pharmaceutical leads at the most competitive prices. Why settle for a pharmaceutical lead that hasn’t been vetted properly when we have several to choose from. As data brokers we have options, not just one source. Most sources can be compared and contrasted and most importantly tested to see which does better. We work to create a universe of prospects and then help to whittle this down to the most sharpest list for effective results.
Give us a call today or fill out the inquiry form and we will contact you during normal business hours. For more information on pharmaceutical lead attributes, click here.
|
|
