Short Sale Leads – Short Sale Lists

Are you looking for a better way to generate short sale leads? Traditional cost per lead programs can give you a lot of looky-loos and people that have 'spoken to several realtors'. How do these leads actually close out? Many times short sale leads that promise big results are nowhere near the actual success that they claim. The short sale homeowner is a difficult tree to climb. You are dealing with a lot of moving parts and the cost and quality of the leads must be right as well as the quantity.

short sale leads generated from the right target database usually have the best results from our experience. Our clients report that while all of the leads are qualified for short sale, many times the real difference in closing % is timing and how you approach the homeowner. We can all agree on this!

Many of our competitors give you a name and a number and some basic info and charge you a lot of money for this. Your instinct is to call that lead up and work it tirelessly but the reality is that person has no vested interest or curiosity – most of the time they feel bad and are sheepish about the fact they may have pulled the trigger to soon or simply have spoken to so many people, etc…. The filled out web form from a 3rd party just doesn't cut it anymore!

short sale leads generated from direct mail or from your own website are the best leads hands-down next to a warm, qualified referral.

Email, SMS, SEO, SEM, and direct mail are the only successful long term ways to generate short sale leads. One can also go further to mention that as long as the lead comes through your branded experience, the customer has a vested interest and you will close 20-40% of the leads or up to 500% more than you would a shared or 'exclusive' lead that we all know is never exclusive.

These are not overblown statistics. If you are buying leads for $30-$75 per lead and closing 5-15%, you could be closing up to 20%-30% and spending $10-$45 max per phone call. The cost saving per lead from a high response and a branded experience is a quantum increase over a semi-exclusive or 'exclusive' lead. The short sale leads that work are the ones that contact you directly and we have hundreds of customers and thousands of campaigns to prove this.