Short Sale Leads - 30 and 60 Days Late

We can help you create direct mail piece or you can use your own as well as DNC compliant script and email matching for web generated leads. We can also help optimize your website and work to generate traffic using the web and direct mail to generate short sale leads.

Static advertising and public display advertising typically are not going to work well as short sale leads unless your price point is compelling. To attract a short sale qualified home and homeowner, you must appeal to the speed and efficiency of your service and make sure your message is in front of a homeowner that is upside down and behind on payments. Targeting is critical.

The message should be straight forward and non-specific.  This will make sure you are attracting a natural responder and not someone that thinks you are targeting them specifically because this is the hallmark of annoying advertising.  Be very careful and think about yourself in the situation of the recipient.  How would you feel if someone was shoving an offer in your face about you being late on a home loan or delinquent on a mortgage?  Be careful to convey the services you offer and stress of the entire economy and state of affairs.  Be honest and upfront with whom you are and give them a chance to check out your website and verify your credibility.  This is the way to create quality short sale leads that win the trust of a distressed homeowner.