12 Short Sale Marketing Tips

Short sale marketing

Like all marketing, short sale marketing is about putting the right offer in front of the right people. All too often, short sale has a negative connotation and these days it’s becoming the norm and actually the preferred among homeowners. The trick is how to effectively market to short sale buyers and those looking to list their homes for short sales

Finding short sale buyers is not always as simple as putting SHORT SALE on the front of the advertisement or home. Often, marketing the listing as a regular sale in order to get buyers in the door is a great method to find all types of buyers and then using the short sale status as a negotiation tool rather than a leading tool in closing the deal. Short sale marketing is not for the timid

To generate listings and find buyers, most real estate brokers and agents pull their hair out and grey prematurely because of the current housing market. Do not fear – many first time home buyers are on the verge of making the leap and creative financing options are out there for most qualified buyers if they are willing to look. Rates are at generational lows. Steering these buyers and working the listings is what it all comes down to.

Our clients include some large companies like Keller Williams, Coldwell Banker, and ReMax. The key to their success on the short sale side is actively marketing for the listing. Once a listing is found, the buyers are buzzing around like vulture – especially a really good listing. The short sale prospect data that we provide helps the nation’s largest real estate teams to hone in on their marketing efforts to homeowners that are either behind on payments or way upside down on their mortgage