Black Book offers a turn-key Insurance Marketing Program designed to allow brokers to customize a branded direct mail/email campaign to a target audience that has been pre-qualified via the credit bureaus and/or demographic filters.
Competing for insurance business in today’s cash strapped market is difficult. Many brokers rely on traditional marketing methods for finding new customers but are finding it harder to improve response rates and close more policies. A major hurdle in any business is the marketing efficiency and productivity. Insurance brokers are a unique group because you are always building long-term relationships from small individual actions taken on a regular basis.
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In the spirit of this concept, the turn-key system employs several relationship triggers and is designed to “drip” marketing material to potential customers in an innovative and resourceful manner. Our direct mail and email program have built-in incentives that brand and draw response as well as unique personalized URL websites (PURLS) for each individual record. We have even adapted our automotive trigger marketing for auto insurance clients as an example.
Any database or marketing list can be integrated into our insurance sales leads turn-key system. Each call and application is tracked and customized to your specifications. For a busy insurance office, our turn-key marketing gets more results than any other print medium because of our multi-contact points and custom branding techniques.
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Call today for more information
888-818-3282
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