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Real Estate Marketing Articles from the Black Book Data Team
Finding the right buyers in this market are tough. While sellers are plenty, buyers are less common however their still a solid market even with lending costs prohibitive and qualification difficult. Finding a motivated buyer can come in the form of an income investor, first time home buyer, or move-up buyer.
Branding yourself as the broker or agent of choice is paramount. Everyone has a family friend that is ‘in the business’ and each of these people solicit hard like you to find clients. There is a way to cut through the clutter by generating your own branded mail piece targeted to the right audience.
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